Jonathan Singh serves as Director of Sports Marketing & Communications at Long Island University, leading marketing and communications initiatives that strengthen LIU’s brand, support enrollment, and promote its academic and athletic achievements.
Singh joined LIU in 2022 as Assistant Director of Athletic Media Relations, managing media relations and digital coverage for NCAA Division I programs. He subsequently advanced to Associate Director of Marketing and Senior Associate Director of Marketing before returning to athletics. His experience across these roles connects athletic communications with the University’s marketing and recruitment priorities.
In university marketing, Singh partnered with academic leaders, Admissions, and Enrollment to develop campaigns highlighting experiential learning, internships, and student outcomes. He directed projects from concept through launch, coordinating creative teams and external partners and producing video, photography, digital content, and enrollment communications.
His work has supported strategic university initiatives, including marketing LIU’s centennial year through content showcasing the institution’s achievements and opportunities. He also contributed to LIU Athletics’ appearance on The College Tour and produced What’s New at LIU, the University’s weekly newsletter covering accomplishments across its campuses.
Before joining LIU, Singh worked as a television anchor and reporter at WSTM-TV in Syracuse, New York, and KBAK-TV in Bakersfield, California. He anchored newscasts, reported live on breaking news, and developed original stories for television and digital audiences. His California sports coverage included the American Hockey League, NHL, MLB, and NBA, covering major professional teams across the state.